This project is an unusual venture for IDP, but set with the challenge to unlock a prominent development site through design, we couldn’t resist.

As a gateway to the centre of the growing town of Telford, this site was given the utmost priority by the Local Authority and was originally set to become an office development but the commercial deliverability for this however was not ideal and new plans needed to be put into place.

IDP were commissioned to work with the client to propose an alternative design for a takeaway outlet.

To create a presence for this gateway site as an outlet for fast food restaurants, we conceived a simple pair of pavilions.

Matching in materiality, but contrasting in colours the complimentary rectangular buildings are emphasised vertically along the diagonal ridges. This both accentuates the mass of the buildings, and creates dynamic forms that morph with the changing view of the observer.

By appearing as a pair of lightly structured pavilions, the building character deliberately lacks permanence, allowing potential for appropriate higher intensity development in the future.

Our designs successfully satisfied the planners – we met all necessary standards, approval was granted to our client and our brief was achieved.

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